This branding assignment was for my graphic design class where we were challenged to create a new logo and persona for a business in Delaware, Ohio (where I attend school). This was especially challenging as the business owner was changing, however, the legacy was to be continued by the new owner. In small groups we were asked to create a new logo that reflected the brand’s identity and fit in with the broader community. The below represents the brand guide presented for the assignment. This logo and brand design was chosen and implemented by the business owner, from storefront through website and social media.
